Inflated Language

Inflation, It’s now Effecting our Words Inflation is a word that is often referred to when talking about economies. When talking about the economy inflation is when there is too much currency so its value is lowered. The more rare something is the more it is worth. That is a very simple concept that can apply to so much more than economy. Inflation has infiltrated school, society, and even language. Ever since I was a little child, I have been showered with words like terrific, fantastic, and incredible, and I bet I am not the only kid who can say that.Everyone is treated like the best because when we are kids and our being raised by are parents they see us as the best in the world no matter what we do. The people who raise us have this view of us that we are better than everyone else. This showering of compliments starts very early and continues into school. School is a place of extremities. Everything is a great success or a work in progress. Words like terrific or excellent have not become standardized but have become relative to everyone. What is â€Å"terrific† for one person could be someone else’s â€Å"horrible†.The student is compared to him or herself instead of everyone in a school. Language is unique because of its flexibility, but this very same flexibility causes words to lose their meaning because they become over used. I know that this happens in school because I have seen it happen while I have gone through our education system. I was in a class where just turning in papers got you a one hundred percent and a comment saying great job. The distributions of these words have led everyone to think that they can do no wrong.People think that no matter what they do they should get an award and a pat on the back. All these ideas come from society. Everyone always talk about where the bar is set for things. This is an ongoing metaphor used to show what people will accept as good. This â€Å"bar† is set by society as a whole and society is accepting less and less. This acceptance of less means the distribution of successful words like fantastic, which is the formula for inflation. Too much of a product means it’s worth less, and that is what is happening to our language.

English Narrative Essay

All is quiet on the African Sahara. The sun, winds, and animals have all said goodnight; but the crickets lay awake, chanting me on. I slowly control each nerve in my body to inch it forward to the thirsty gazelle. As soon as she points her nose down, the refreshing sensation of water after hours in the heat blessing her throat and Whoosh! I fling my body towards her. My jaw opens to greet her flesh. It is the first meal of the night; and many more await me. Being a cheetah is the animal I would most want to be.Cheetahs have stunning adaptations the world we live in, an interesting and challenging environment to live in, and consume many different animals as food. Firstly, the cheetah has been a successful predator for centuries. Being the fastest land animal in the world has some advantages. The cheetah’s unique build let’s it reach speeds of up one hundred kilometers per hour in three seconds. It’s unmistakable long streamline body and small head allows for les s air resistance. Powerful legs push the cheetah to breathe taking speeds in the blink of an eye. The cheetah achieves extra traction from its non-retracting claws.Its long tail is a key part of its structure because it helps it to maintain balance and change direction at extremely high speeds. The black tears that stream down the cheetahs face absorb blinding light from the bright African days. These incredible feat of evolution, allow the cheetah to adapt to its surrounding and survive as a superior mammal. Secondly, the habitat in which cheetahs live is very desirable. Most cheetahs today are found in eastern and southern Africa. They can also be found in certain places in the Middle East, Iran, Turkmenistan, and Afghanistan.Cheetahs prefer to live in open habitats like semi desert, prairies and thick brush. Depending on where the cheetahs are, their habitats can range from savannahs to dense vegetation to mountainous terrain. Due to the cheetahs short sprint time they need thick brush to be able to stalk their prey. This reduces their overall running time. Unfortunately cheetahs are being deprived of the open lands that they need to survive. They are being taken over by farms or have been fenced off making them inaccessible or too dangerous for cheetahs to hunt and peacefully live on.Finally, the cheetah’s position on the food chain allows it to have very few predators, and feed on a healthy variety of prey. Because of their high speed of running, they are able to chase their prey down very easily. They are provided coverage by the African grasslands and savanna while stalking their prey. They then sprints toward the prey and knock it down to the ground, using their teeth to directly bite the animals’ necks. However, they are almost the most vulnerable species as cubs. They need to avoid predators like lions, eagles, and hyenas.But preys always have some solutions to all dangers in the nature. Cheetah mothers usually hide their cubs during th e first few weeks of their lives. To conclude, the cheetah is a superior mammal. With its stealth innate behavior and incredible designs on its fur the cheetah is an enhanced predator. Its natural habitat can vary, so the cheetah is a highly adapted animal. A spotted, slender, sleep, graceful, and swift predator; an animal that hunts for its food on the run. The cheetah is truly the prince of the jungle.

Job Insecurity Essay

The negative job- and health-related implications job insecurity has on your organization With the increased effort of organizations to remain competitive while also reducing costs, downsizing the employee pool has been a recurring theme in corporate enterprise. As a consequence, feelings of job insecurity within an organization are growing. The absence of an appropriate response to job insecurity among employees only contributes to the job insecurity faced by many employees. There is a tendency among managers to consider job insecurity a psychological issue only the employee, him or herself, can mediate. While this consideration isn’t unreasonable, it should be noted that the implications of this line of thinking are hazardous to the employee and the organization as a whole. The article, â€Å"Who Suffers More from Job Insecurity? ,† written by Grand H. -L Cheng and Darius K. -S Chan, presents the results of a metaanalytic review (the â€Å"Review†) on the effects of job insecurity for an employee and for the organization. The focus of the Review is the varying effects job insecurity has on employees with differing organizational tenure, age, and gender. Their intention was to discover if the abovementioned demographics are more or less prone to job insecurity. Outside of an improved understanding of which employees are more or less affected by job insecurity, this Review further advances the appropriateness of management response to employee-felt job insecurity. Developing an adequate response to employees who feel concern regarding their organizational position is instrumental in reducing negative implications like turnover intention and withdrawal cognitions. At the root of these negative implications lies job insecurity as a stressor. It is the existence of the stressor that invokes in an employee a desire to rid the job frustration. Knowing which employees are more prone to job insecurity can allow a manager to develop an appropriate response the job stressor. To demonstrate the effects of job insecurity, Cheng and Chan utilized a total of 133 studies (published and unpublished) that provided 172 independent samples, involving 132,927 employees. These studies â€Å"measured the subjective experience of job insecurity of employed people. (Cheng and Chan, 280) The authors of the study included a number of correlated variables in their Review. Among these variables were organizational commitment, turnover intention, work performance, job involvement, psychological health, and physical health. Two raters (graduate psychology students) â€Å"coded† each sample within each study. The coding included detailing various sample characteristics such as sample composition and sample size. The coders also identified the relationships recognized in each of the Who suffers more from job insecurity? tudies. The relationships included those between job insecurity and correlated variables like job satisfaction and trust. The correlations were further corrected by way of another meta-analytic method so to account for measurement error on the correlations identified in each compiled study. The results of the Review indicated that job insecurity was negatively related to job satisfaction, organizational commitment, work performance, and job involvement. It was further concluded that job insecurity was positively related to turnover intention. While many of the conclusions from the Review may seem obvious to members of management, the effects of the correlated variables on differing demographics is what might be of surprise. In regards to age, job insecurity and its relationship to turnover was heightened in terms of younger employees. However, job insecurity had a smaller effect on the psychological and physical health of this same demographic. This might be due to the fact that younger employees believe they have the capability to search for comparable positions within other organizations and so view turnover as an optimal solution. As a side note, organizational commitment and work performance did not differ among age demographics when employees overall were experiencing job insecurity. It was also revealed that gender differences had no effect on job insecurity. Both men and women consider job insecurity an uncomfortable and unwanted stressor in the workplace. Males and females alike will suffer negative consequences due to not feeling secure in their organizational position. Focusing on the third demographic of the Review, it was determined that job insecurity and turnover intention was more positively related in employees with shorter tenure. Shorter tenured employees may feel that they have invested less time into the organization and thus decide that leaving an organization won’t have the implications longer tenured employees believe that it will. Longer tenured employees may feel a stronger tie to the organization and thus leaving is not a viable option. Taking health into consideration, longer tenured employees and older employees are more prone to experiencing healthrelated issues due to feelings of job insecurity. Longer tenured employees and older employees experience the threat of unemployment more heavily than those of a younger generation and a younger tenure. Chen and Chan conclude that this could be due to the increase in family obligations that is typical of a longer tenured employee or an older generation. Also, longer tenured employees are often more committed to their organization than are shorter tenured employees. Having a long-standing relationship with an organization increases feelings of obligation toward the organization. This doubt is manifested into a negative psychological implication that does hinder the health of the employee. While it can be a difficult endeavor unraveling an employee’s feelings of job insecurity, one thought holds true. If management can learn that employees are most impacted by job insecurity, they can begin to alleviate the negative implications these feelings bring. Helping longer tenured or older employees feel as if their â€Å"tribal knowledge† is valuable to the company is one specific action managers can take to affect performance and attitudes. Also, institute mentoring between older and newer employees so both feel a stronger sense of organizational commitment. Finally, the most crucial action management can take is addressing how the company communicates layoff/reduction to employees. The not knowing is the worst part – who, when, or how many. However, identifying the causes of insecurity that employees feel about their positions is the first step management can take in helping to make employees feel less insecure. Also, having an understanding of why certain demographics experience differing effects due to job insecurity is equally important. This understanding will help management prepare their approach and, in the long run, improve the relationship between the employee and the organization.

Google's Hotel Finder Research Paper Example | Topics and Well Written Essays - 500 words

Google's Hotel Finder - Research Paper Example However, the tool has few drawbacks as well with respect to the determination of popularity of an area where one plans to book a hotel in. On the whole, the tool has a great impact on the hotel industry by enlisting the potential winners and losers. The launching of Google hotel finder has impacted the hotel industry tremendously. Although it has created threats for numerous distributers such as travel agencies by entering into a competition with them yet it has opened new opportunities for hotels to make the most of Google hotel finder. It is made possible by allowing the users of Google hotel finder to establish a direct link with the hotel distributers on their websites instead of communicating with Google directly. It involves the role of Google hotel finder as an advertising medium for the hotel distributers that feature on Google hotel finder. Therefore, the potential winners are the hotel distributers that can do their advertising by paying a cost to Google, the most searched optimization engine. Thus it may enable them to get benefits in the form of getting increased customers that search for hotel through Google hotel finder search tool. Hence, Google has not only created a tool to increase traffic on its site in addit ion to the previous tools of Google maps and Google places, but also allowed hotel distributers to gain a lot from this new tool of Google. To sum up the analysis of a new tool by Google that enables users to search for hotels in the exact locations in which they want to travel and stay in by providing useful information about the pricing and rates of hotels. Not only the tool equips users with helpful information about the areas by highlighting the specific parts in the form of a drawing to make users decide on which areas they would like to visit but also allows them to book a room with the hotel of their

Bertrand Russell (1912) The Value of Philosophy and Brie Gertler Essay

Bertrand Russell (1912) The Value of Philosophy and Brie Gertler (2008) In Defense of Mind-Body Dualism - Essay Example Deliberating fundamental questions on the meaning of life, human nature, the cosmos, etc do not have any commercial value. But a life lived without such philosophical speculation is quite limited and enslaved. Philosophy helps us to broaden our intellectual and emotional horizons by subjugating our self-interest. It cultivates in us to focus on the non-Self, which liberates us from individual petty concerns and veers our consciousness toward bigger questions on the human condition. In other words, if specialized disciplines in science are preoccupied with the ‘how’ question, philosophy is concerned with the ‘why’ question. As Russell aptly terms it, philosophy helps us to move beyond the ‘here and now’. In doing so, it makes us separate from the particular circumstances of history and culture, thereby experiencing a universal mode of existence. Uncertainty is a basic feature of philosophy, where various answers are proposed for any given question. It is this element of uncertainty that distinguishes philosophy from other scientific disciplines. But instead of causing ambiguity, the open-ended speculations actually enhance our imagination and identify novel solutions. As the magisterium of our mind is expanded we become calmer and more secure. Unlike the defensive and anxious behaviour of the unenlightened person, the one well-versed with philosophy is able to negotiate all sorts of contingencies in life with relative ease. I totally agree with Russell’s assessment of the value of philosophy. I strongly believe that philosophy should be moved into mainstream academia, away from its perception as an esoteric pursuit. Today, almost every major problem in society is caused as a result of an unenlightened citizenry. With education increasingly becoming skill-oriented or vocational, generations of adults graduate from college without social consciousness. Studying philosophy mitigates this phenomenon by prompting us with valid questions. And in

Internal analysis Essay Example | Topics and Well Written Essays - 1000 words

Internal analysis - Essay Example Financial Resources and Analysis The financial resource of a company is the money available to the company in the form of cash, cash equivalents, credit lines and liquid securities. An entrepreneur needs to have sufficient amount of cash to operate a business successfully. Analytical tools like ratio analysis determine the profitability and business risks of the company. The management of the company needs to analyze the company’s profitability, business risks and financial condition to take a decision related with the company (Abacus, â€Å"Management†). The company had generated sales of $12 million in the financial year 2011. The current ratio signifies the company’s ability to meet the short term obligations of the company and a current ratio between 1.5 and 3.0 signifies that the company is in a healthy condition (Brigham, and Houston 87). The current ratio of ABS is 0.77 and 1.12 in the financial year 2011 and 2012 respectively. The company’s ability to meet its short term liabilities was very poor in the year 2011, however the company’s current ratio strengthened in the year 2012. ... The debt to equity ratio was negative in the financial year 2011 and improved considerably in the financial year 2012. The cash ratio of a company determines the ability of the company to repay its short term liabilities in a short time. The cash ratio of the company should be equal to or below 1.00. The cash ratio of ABS is 0.22 and 0.64 in the financial year 2011 and 2012 respectively. The cash ratio of the company is stronger in the year 2012 which signifies that the company has the ability to repay its current liabilities immediately by using cash or cash equivalents (Gibson 246). The inventory turnover ratio indicates the effective use of the company’s inventory management practices (Andrew, and Gallagher 97). The inventory turnover ratio of the company is 17.16; a high inventory turnover ratio is unhealthy because they represent an investment with a rate of zero. The return of the shareholder’s equity indicates the profitability to the shareholders of the company after including the tax and other expenses. The return on equity ratio in the year 2011 was negative which indicates that the shareholders did not receive any profit in the same year. This was mainly due to the fact that the hospitality industry was not performing well during recession. At the present situation, the hospitality industry is earning meagre profits because the economy is recovering from recession. The return on equity ratio was 5.06 percent in the year 2012 which signifies that the company is yielding profits and may provide better returns to the shareholders in the future. The current ratio of the company has been rising and the acid test ratio is weak. A strong current ratio coupled with a

Nitendo case Essay Example | Topics and Well Written Essays - 500 words

Nitendo case - Essay Example Barrier to entry is observed due to the requirement of a large user base. ii) Demand and Supply Analysis: The lower the price, the higher is the demand. The achievement of profit maximization point prevails in the suppliers’ minds. iii) Economies of Scale: Difficult to reap advantages from economies of scale due to low selling price of consoles and sophisticated technology. iv) Core Competencies: Modernized console and controller design, marketing and attractive game designs lifted up Nintendo. Nintendo is a participant of oligopoly market and along with few strong competitors like Sony and Microsoft it occupies around 96% of the market. Its three focal competencies: excellent marketing skills, modernized consoles and dynamic game designs, provide it with perennial demand by its consumers thereby, placing it much ahead of its competitors in the market. Nintendo’s expertise in attractive consoles, controller designs, handhelds and games are its tools which are precious to the consumer and can neither be imitated nor substituted. On July 7, 2006, Nintendo opened a South Korean subsidiary in Seoul (â€Å"Nintendo†, 2006). Nintendo’s performance has been appropriately measured by depicting the Net Income and Revenue, the Stock Value, the Net Profit Margin and the Earning per Share. The behavior of the consumer and the industry, the market structure, the extent of competition along with the core competencies like innovativeness, marketing and attractive game designs provide ample scope for evaluating Nintendo’s performance. Financial difficulties need to be overcome. Market to a lifetime consumer should be the target. For Mario game, aim should be to capture consumers of 28 years of age by redesigning it. The Nintendo Revolution is ideal at the moment. Price of the new console should be $ 200 which is much lower than others. This low cost will reap benefits of market domination thereby

Slavery Essay Example | Topics and Well Written Essays - 500 words - 3

Slavery - Essay Example Even prior to the establishment of these factories, the demand for slaves was still high all over the world. In the United States, the demand for slaves increased with the growth of the industrial revolution which saw large-scale textile industries emerge. The main reason why slavery grew was the fact that in the federal government, created after the freedom of the American nation as an independent set of states, most of the representatives were large-scale farm owners from the south (Hammond 176). As such, in the presence or the absence of the textile industry, slaves would still be shipped to the country to assist with household chores and the likes. Regardless, the growth of these industries prompted the establishment of the slave trade as a lucrative business venture. Which mainly became competitive, led to the increase in violence subjected among slaves. The increase in violence subjected on the slaves was mainly a strategy that had been developed by plantation farmers to ensure that the cotton picked was more than enough and this thus led to the increase in immorality and inhumanity among the southern states. The rise in the prices of slaves equally motivated the violence subjected upon them, since the white men understood that they were their property and after being sold for such a high price, the slaves were expected to be equally productive which thus stimulated the use of violence as a way to improve productivity, which was later a power used by the southerners for their pleasure or to exert power.

Worming your way to better health by Science News Article

Worming your way to better health by Science News - Article Example The presence of certain parasites within the body that tone down the host immune system has caused a significant reduction in autoimmune diseases and also lowered their rate of relapse (Seppa, 2011). However, risks are associated when such parasites are acquired or bought without any regulation and if used improperly (Seppa, 2011). Write up one quote from the material, using a signal phrase, a quote and your own comment. Include an APA style parenthetical citation. â€Å"Worms know more about the human immune system than we do.† Researchers are working to crack the mechanisms by which these organisms tone down the host immune system which would be useful in preventing diseases which are characterized by chronic inflammation (Seppa, 2011). Take a position and write a paragraph APA style based on the article. The article elaborates on the presence of worms such as parasitic worms or helminthes within the human body and how they affect the immune system of the humans. Though deve lopments in the field of science have designed drugs that would disrupt the colonization of such parasite within the human body, recent research has revealed that the development of recurrence of certain auto-immune diseases was lowered by the presence of these organisms as they were able to control the chronic inflammation by suppressing the immune system of the host.

Destination Marketing Essay Example | Topics and Well Written Essays - 2750 words

Destination Marketing - Essay Example This tourist destination is balanced with primary, secondary and tertiary economic activities as well as a skilled workforce that immensely contributes to the growth of this city. The city itself is comprised of world-class infrastructure, abundant natural resources and ready access to global markets which makes it easily accessible to other markets. According to the Western Cape Business (2009), "the Western Cape forms a highly competitive investment destination and exporting platform and has shown growth rates consistently higher than the national average, contributes close to 15% of the country's GDP and is home to nearly 10% of its population." Business and tourism in the Western Cape are booming as a result of many factors which will be fully discussed in the second part of this analysis. According to the information obtained from the Western Cape Business Guide (2009), "the growth rates in the region have consistently outperformed those of the country as a whole and the region attracts 16% of South Africa's total foreign direct investment." The region also has vast natural resources that are attractive to both international as well as local tourists who take pride in savouring some of the finest resorts that offer the best environment to the holiday makers. Despite the realities presented by the economic slowdown, 2008 remained a buoyant year for the South African tourism industry (Vivian Warby 2009). Statistics obtained from an article entitled 'Tourist arrivals remain buoyant,' by the mentioned writer indicate that the tourism minister is somewhat satisfied with the rate of tourist arrivals in the country. The Minister said the latest available figures for foreign arrivals, for the first 10 months of 2008, showed a strong increase in arrivals of 5.4% from January to October (Vivian Warby 2009). Whilst the arrivals from North America were reported to be stable in the above article, the arrivals from Australasia were up by 6.3% and arrivals from Middle East were up by 5.9% (Vivian Warby 2009). However, there has been a slight decline in the tourist arrivals from Europe and Southern America and this can be attributed to some other factors such as the global economic decline which has not spared the other entire industries world wide. There are also some factors that affect the development of tourism in this destination though they may not yield a very heavy impact on the industry. Social factors are often seen as a threat to the development of the industry in this region where crime is rampant and the unsuspecting tourists are often targeted. Crime such as murder, drug abuse as well as robbery is very common in South Africa and this is a major impediment that often distracts the efforts to fully market the region to the international community. Indeed, the region has many attractions which can make a great change if fully utilised.2. "A SWOT analysis is a useful instrument for helping managers to identify internal strengths and weaknesses of a business and external opportunities and threats facing it," (Strydom J. p 31). Basically, SWOT stands for strengths (S), weaknesses (W) while on the other hand the external environmental factors are regarded as either opportunities (O) or threats (T). This analysis is very important to marketing managers as

Request for Proposal Essay Example for Free

Request for Proposal Essay Introduction/General Overview of the RFP The Proposal will be aimed at inviting trainers to submit a proposal for the opportunity to train our staff on the use of Microsoft Office through a competitive and rigorous bidding process. Bidding has proved to be the best way to get the best vendors for this form of training since it will leverage the company’s purchasing power and negotiating ability with suppliers (Porter-Roth, 2001). Farmers Insurance Group is the company requesting the proposals. The company is looking for trainers to properly train new employees on the use of Microsoft office Applications proficiently which include Word, Excel, and Power Point Applications. The training will also require some basic training on software and the computers. Organizational Overview For more than eight decades, Farmers has been helping Americans get back where they belong after lifes unexpected events. Our story began with the simple goal of insuring the vehicles of rural farmers, but as the world changed, so did we. Our co-founder John C. Tyler once said, â€Å"The measure of our worth is not what we have done for ourselves, but what we have done for others.† Farmer’s agents, district managers and employees make up what we call the Farmers Family, and as a family we’re proud to give back to our communities. (Farmers.com) Course Description The course will include the basic training of employee’s and staff on the use of Microsoft office programs. Before training the employee’s will take training for the basics on computer software and hardware as well as the basics for computer operations such as hardware maintenance and software installation. Requirements for the Project The project is basically gong to involve the training of new consulting agents in the use of Microsoft Office Programs. The requirements for the course are divided in these units. Introduction to Computer Operations This section will introduce the general operations and concepts in order to make the staff proficient in the use of computers. It will also introduce the staff to general software and hardware. Microsoft Word Proficiency This part of the training will train on the concepts of word processing and finally get into Microsoft Word, which is efficient and effective word processing software. A tutorial may be needed for the students to follow before and after class. The tutorial will include practice exercises, remedial strategies, as well as revision questions. A clear voicing system will also be required for the students to properly communicate well with their instructors (Bott, 1996). Microsoft Excel Proficiency In this unit of training the students will learn the concepts of spreadsheet management with an emphasis on Microsoft Excel. It will also include the software for insurance sales management. There will be a number of assessment test and final examination at the end of the training. There will be a number of practical exercises to help with the mastery of the concepts in the package. Power Point Proficiency This unit of the course will help to equip the students with presentation skills with an emphasis on Microsoft Power Point. The training will include micro-projects for the students to take, which will be aimed at the various aspects of the software. These micro-projects will form the major part of the continuous assessment, with the final examination forming a much smaller percentage (Bott, 1996). Examination and Testing At the end of the training the students will be examined and tested on each course to establish their mastery of the program. Although the Power Point unit will require a digital projector for the final examination. Electronic Reference Library The library will serve as a reference after the training has been completed. The library will include a word search capability and hypertext. User Documentation This section will explain and provide information on use and maintenance, applications and programs, and installation. This will be for the maintenance and installation for the application package suite and the operating system. Proposal Submission Deadline All proposals should be received no later than August 1, 2012. Any proposal received after this date will not be considered. Submission Instructions The proposal should also include a technical section and a time cost section. The time cost section should include the vendor’s time table to have the project completed. The technical section should include information such as required staff, timelines, and schedules to have the project completed.

Personal Identity - Philosophy Essay Example for Free

Personal Identity Philosophy Essay It is easy to see oneself as the same person we were ten, twenty, or fifty years ago. We can define identity through our physical presence, life experiences, memories, and mental awareness of self. One can testify our persistence as a person through our existence as a person. But what makes us the same person? In this paper, I will argue for the â€Å"simple† view of the persistence of identity – that it is impossible to determine what single thing that makes us the same person over time. I will support my claim with the refutation of the main complex view claims of the body, brain and psychological continuity criterion. Entrenched in the â€Å"simple† view is the idea that personal identity, and the persistence of personal identity, cannot be measured through philosophical discourse or scientific investigation. There are a number of opposing arguments, known as complex theories of personal identity. In each of these arguments, the central claim is that either the body, the brain, or the psychological continuity of an individual determines how they persist as the same person (Garrett, 1998, p 52). To call them complex is a misnomer – for each is far too narrow to properly define and explain personal identity. Complex argument 1– Psychological continuity John Locke defines a person as a ‘thinking, intelligent being, that has reason and reflection and can consider itself as itself, the same thinking thing, in different times and places’ (Locke, 1689, p 1-6). This statement suggests that, in order to persist as the same person, we must have a mental consciousness which persists through time. We can say that a person is psychologically continuous if they have a mental state that is descendent from their previous mental states. For example, this theory states that a five-year-old will be the same person when they are a 25-year-old, because their mental state in later years is descendent from their earlier years. Counter argument By its very nature, the idea of psychological continuity is flawed. It is not uncommon for an individuals mental state to be changed so drastically that they could not truly be considered the same person. Several examples have been made by Waller: sufferers of cognitive impairments such as dementia, people who have gone through stressful or traumatic situations, and war eterans that are affected by post-traumatic stress disorder (Waller, 2011, p 198-210). In any of these cases, it would be difficult to argue that the individual has a continuous mental state – more accurate would be to describe them as a â€Å"snap† or â€Å"break† that, effectively, creates a new person. The only conclusion is that these individuals do not persist, as their psychological states become radically different from their previous psychological states. Complex argument 2 – Persistence of the body Another expression of the complex view is the body criterion. Put simply, a person is said to persist if they exist in the same physical body over time. In this case, the previously mentioned dementia or PTSD sufferers would be considered the same people, as their physical body has continued. The theory suggests a â€Å"brute physical relation† between body and identity (Korfmacher, 2006). Without regard for mental state, an individual is considered to have a persistent personal identity as long as their body survives. Counter argument This theory lends itself easily to thought experiments, and they quickly expose some problems. If individual A receives an organ donation from individual B, can it be said that individual A has taken some of Bs identity? Surely not. It would be absurd to suggest that having the kidney or liver of another person would affect ones persistence as an individual. Similarly, if individual C had their body cloned, it would not make their clone the same person. There is much more to personal identity than can be defined by something so comparatively insignificant as the physical body. Complex argument 3 – Persistence of the brain The brain is the functional centre of the human body; the place where memories are stored, feelings are felt, and environmental signals are processed. It is unsurprising, therefore, that the brain is so often considered to be the â€Å"home† of personal identity. This theory is a staple of many science fiction texts – as a convention, the cognizant â€Å"brain in a jar† or brain transplant recipient is fairly common. Proponents of this â€Å"we are our brains† theory claim that, so long as the brain persists, so does the person. Counter argument This theory seems to refer to consciousness rather than the physicality of the brain, so it is important to make a clarification between the two. Julian Baggini suggests that we should view the relationship between consciousness and identity similarly to the relationship between a musical score and the paper it is written on (Baggini, 2005, pp. 112-114). In other words, the brain is simply a storage space for our memories, thoughts, and self-awareness. Should it not, therefore, be so that an individual could simply persist as a brain in a jar, provided they could be sustained in that state? If the entirety of personal identity is stored in the brain, there must be no need for the rest of the body beyond keeping the brain alive. Such a theory could not possibly be true – life experiences and interactions with the world are such an intrinsic part of identity that we could not persist without them. The theory that consciousness plays a significant role in the persistence of personal identity is appealing, but it can not be said that the brain alone could sustain consciousness. Conclusion  To call the simple view of the persistence of personal identity â€Å"simple† is almost deceptive; deep consideration on the subject quickly turns towards the complex. It is easy to grasp at the categories of body, brain, and mental state, but it would be wrong to say that the persistence of any of those equates to the persistence of an individual. Personal identity is something so much harder to define, and it is harder still to find definitive measures of its continuation. Personal identity is evasive, and fleeting; it is intangible, ever-changing. Its persistence is so much more than can be determined.

Effect of Fiscal Policies and Economics on Elections

Effect of Fiscal Policies and Economics on Elections With parliament officially dissolved and British politics moving into a strange period of last-ditch campaigning, gruelling television debates and outrageous publicity stunts (Nick Clegg driving his big yellow bus across the UK and George Osborne making a pizza). It is officially the general election period. Until the House of Commons reforms after May 7th, no member of the public has a representative in parliament. The role of an MP no longer exists. Whilst there are many issues voters take into considerations when deciding to vote, this essay will identify and comments on three economic issues most likely to influence the outcome of the upcoming general election. Furthermore, it will focus on the three main political parties: The Conservatives, Labour and the Liberal Democrats. One of the biggest deciders of general elections is the government’s fiscal policies. Fiscal policy involves the government adjusting the levels of taxation and government expenditure in order to influence the level of economic activity. The purpose of such economic tool is to encourage economic growth in a period of a recession, keep inflation low. Fiscal policy has a huge effect on the difference between what the government spends and what is generated. Is it spending more than it is receiving or receiving more than it is spending? In recent years, the government have spent a lot more than it receives. Last year the UKs current budget deficit was 5.5% of GDP, the largest annual deficit since the modern records began in 19481. The Conservatives have sworn to eliminate the deficit by 2018 and secure a budget surplus by 2019-20. They aim to achieve this goal by not increasing tax whilst continuing on their spending cuts. They will increase the point as which you start to pay income tax (income threshold) from  £10,500 to  £12,500, the higher tax rate, 40% would commence at  £50,000 instead of 41,900 and vowed that there will be no increases in VAT. Labour aims to reinstate the controversial 50p top rate of income tax for earnings over  £150,000 whilst reintroducing the 10p rate by scrapping the married couples’ Tax allowance in the bid to cut income tax for 24 million people. Like the conservatives, they have no plans to increase VAT or National Insurance contributions. It appears as if the Conservatives want to remind voters of Labour’s record of high borrowing in office, cautioning Mr Miliband’s spending plans would mean increased borrowing harming the economy. Meanwhile, this is refuted heavily by Labour who believes that the Conservative plans will signify a return to 1930s levels of public services, causing social harm. We may have to look to external events. Could the latest act of the Eurozone crisis – deflation, quantitative easing, and chaos in Greece – work in the Conservatives favour here? The second key economic issue is the unemployment rate. A person is categorised as unemployed if not only out of work, but also actively looking for work. There are two main measures of unemployment. One is based on a survey carried out by the office for National Statistics which shows the average number of people unemployed over a three-month period. This survey is conducted every month however a comparison takes place between separate three-month periods. The second measure is the use of claimant count supplied by the department for Work and Pensions showing the number of people receiving the Jobseeker’s Allowance (JSA) in a particular month. The figure obtained by first measure is higher than the claimant count as many job seekers do not or cannot claim JSA and a change in benefits rules may move people onto JSA from other benefits. When the international financial crisis hit, the unemployment rate was marginally over 5%2 However it increased to 2.5 million or 8% towards the end of 2009 peaking at almost 2.7 million at the end of 2011, the highest level for 17 years. Unemployment has since fallen to 1.86 million3. According to the ONS, the employment rate now stands at 73.3%, the highest rate recorded by the ONS since they began taking records in 1971. However, many of whom are in part-time work or in the rising zero-hour contract creating instability in people’s income leaving them worse off especially young people. The Conservatives have strongly vowed to introduce a ban on the zero hour contracts stopping people from taking jobs elsewhere as well as creating three million apprenticeships through benefit cuts such as withdrawing JSA from young people after sixth months unless they take part in community project. Meanwhile, labour vows to ban zero contracts as well as guaranteeing a job for the under 25s unemployed for over a year. Similarly with the conservatives, Labour aims to create many apprenticeships for young people. The Lib Dems have also chosen to focus on young The unemployment rate is definitely an economic indicator that voters follow very closely. Although current figures imply that the number of employed people has increased, however living in a city with one the world’s highest cost of living such as London on a part time contract paying minimum wage may look positive to the prime minister. However to the individual in question, this is a problem as you cannot sustain a stable life with such income particularly if you are based in London. Consequently, Labour’s policy of scrapping zero contracts is more likely to be favourable than the Conservations lacklustre effort to deal with this exploitative contract. The final key issue is the NHS. A BBC/Populus poll in January 2015 valued the NHS as the utmost significant issue among voter with many worrying about the decline of the health service. This highlights the government’s failure in providing the health service. The National Health Service has become an international trademark. However, in recent years its efficiency has plummeted drastically. The NHS in England has missed its four-hour AE wait target for the past three months (91.8% of patients were seen in four hours between January and March, below their target of 95%) This performance is their lowest level of performance for a decade3.In winter 2014; there were reports of treatment outside Croydon University Hospital due to overcrowding. The government’s involvement is this market is perhaps causing inefficiency and leading to the misallocation of scarce resources. How can this government failure be tackled? Which party is going to be able to rescue a national treasure ? The Liberal Democrats have pledged to spend an extra  £1bn for the NHS every year heavily focusing on mental health as it will be rewarded half. This is to be funded by making higher earners pay more tax on their share amongst other things. The Conservatives have been trying to avoid the subject as much as possible nonetheless they have also opted to increase its spending by putting an extra  £2bn across the UK with promises to ensure that everyone shall be able to see a GP seven days a week by 2020. Meanwhile Labour who introduced the institution in 1948 have a better relationship with the NHS will commit an extra  £2.5bn a year, with the money coming from three potential sources- the new mansion tax, recuperating money by clamping down on tax avoidance from big corporations and introducing a new tax on tobacco companies. All three main parties have chosen to increase their spending on the institution as a means of correcting this failure. However, is increased spending along going to increase efficiency. Providing more money could in fact cause whether inefficiency as the institution become complacent as they are aware that extra spending is a given. Nonetheless, the Conservative’s effort to avoid this issue is counter-productive as it is giving Labour an edge. However, Labour’s future spending plans are based on projected revenues. In other words, money which may possibly exist at some point in the future thus creating uncertainty. In conclusion, although all three economic issues are very significant, fiscal policy is the most impact and will be the decider. The question all voters will be asking themselves is â€Å"Who do they trust with the government’s money†? Do they trust a government that plans to restore the current budget deficit through further spending cuts? Do we trust a government that aims to achieve the same goal through increased spending? This is becoming as always a subjective judgement. Nonetheless, this general election is going to be the closest we have ever seen. I predict another coalition.

self-discovery Through Adversity :: essays research papers

A self-discovery is the act or process achieving self-knowledge. In the short stories, â€Å"A Small, Good Thing† by John Updike and â€Å"The Rich Brother† by Tobias Wolff, self-discoveries took place with Ann and Peter. Ann was a mother of one and a wife. Peter was a husband and a real estate agent. In the end both Ann and Peter come to a self-discovery.   Ã‚  Ã‚  Ã‚  Ã‚  Ann Weiss, from â€Å"A Small, Good Thing†, discovered how much she cared for her son. How she would do anything to get him back. After the death of her son the Baker put her over the top. The phone calls that he would make were not called for at all. Ann was very unstable and she was about to blow at any second. When they got to the Bakers she went off on him. Her son is dead and she is just going to have to move on with her life. Peter, from â€Å"The Rich Brother†, discovered that no matter what his brother did he really did love him. Donald, Peter’s brother, would always come to Peter for help. Donald never had any money. Every time Donald would need a place to stay Peter would let him stay at his house that he worked so hard to get. Ann and Peter, both came to a self-discovery in their life. There are some similarities between the self-discoveries of Ann and Peter. One similarity was how much love they had for their respective family. Ann being a mother she loved her son so much. She spent all of her time at the hospital wait for her son to wake up. She only went home once during the three days her son was in a comma. Peter did love his brother Donald. Peter always gave Donald money and let him stay at his house that he had worked so hard for. Donald went off to live at a farm. When he needed a place to stay because he was kicked off the farm, Pete said, â€Å"I guess you’ll have to stay with us.† Then Pete said, â€Å"I’ll come get you†(Wolff 67). He knew that Donald would hitch hike home if he sent him money for a bus fare. So Pete picked him up. They also differ with each other. For example, Ann has always loved her son on the other hand Pete at one point tried to kill Donald.

Identity Changes in The Count of Monte Cristo :: The Count of Monte Cristo

Identity Changes in The Count of Monte Cristo The Count of Monte Cristo is a very sourceful book with characters creating different and new identities. Fernand changes to Count de Morcerf during the time of Dantes' imprisonment, Mercedes changes to Countess de Morcerf after her marriage to Fernand, Cadderouse changes to M. Pilletin, Benedetto changes to Andrea Cavalcanti to disguise and murders Cadderouse, and last but certaintly not least Edmund Dantes with the various identity changes. Even though these characters names are just being changed or in Dantes' case, changing their names, this still means creating various identities. In every identity change, there is a different name or "alias" as some people call it, and with every name comes a different identity. Dantes had to create a different personality to go with each new character to keep himself disguised. Just like anyone else who may be popular, people feel the need to change their identities for many different reasons, some more commonly used than others. People who ch ange their identities may feel the need to change their identity, because it lets you be someone different, it's unique, it defines who you really are or who you want to be, it allows you to hide or get away from yourself and others, and many other reasons. For these reasons or at least some of them, I feel that Dantes, the main character of this book creates a new identity so many times. The main reason I believe that he changed his identity so many times was to hide himself Edmund Dantes from the people he confronted. As I stated before, Edmund Dantes created these different identities to hide from the other characters that he confronted in the book. He confronted many people whom he had confronted in the past. Appearing as Dantes would have probably caused more conflict between him and those characters. For example: I believe the first identity change came after he escaped from prison and found the treasure. Dantes had disguised himself into the priest Abbe Busconi. He had an encounter with Fernand earlier in the book (p. 88-89) and did not want him to recognize that he was Edmund Dantes, the man who was once engaged to Mercedes. Therefore, I feel that he was hiding himself from Fernand as disguising himself as a priest at this time and could have believed that Fernand would confess to him about being involved with the conspiracy of getting Dantes locked up. Identity Changes in The Count of Monte Cristo :: The Count of Monte Cristo Identity Changes in The Count of Monte Cristo The Count of Monte Cristo is a very sourceful book with characters creating different and new identities. Fernand changes to Count de Morcerf during the time of Dantes' imprisonment, Mercedes changes to Countess de Morcerf after her marriage to Fernand, Cadderouse changes to M. Pilletin, Benedetto changes to Andrea Cavalcanti to disguise and murders Cadderouse, and last but certaintly not least Edmund Dantes with the various identity changes. Even though these characters names are just being changed or in Dantes' case, changing their names, this still means creating various identities. In every identity change, there is a different name or "alias" as some people call it, and with every name comes a different identity. Dantes had to create a different personality to go with each new character to keep himself disguised. Just like anyone else who may be popular, people feel the need to change their identities for many different reasons, some more commonly used than others. People who ch ange their identities may feel the need to change their identity, because it lets you be someone different, it's unique, it defines who you really are or who you want to be, it allows you to hide or get away from yourself and others, and many other reasons. For these reasons or at least some of them, I feel that Dantes, the main character of this book creates a new identity so many times. The main reason I believe that he changed his identity so many times was to hide himself Edmund Dantes from the people he confronted. As I stated before, Edmund Dantes created these different identities to hide from the other characters that he confronted in the book. He confronted many people whom he had confronted in the past. Appearing as Dantes would have probably caused more conflict between him and those characters. For example: I believe the first identity change came after he escaped from prison and found the treasure. Dantes had disguised himself into the priest Abbe Busconi. He had an encounter with Fernand earlier in the book (p. 88-89) and did not want him to recognize that he was Edmund Dantes, the man who was once engaged to Mercedes. Therefore, I feel that he was hiding himself from Fernand as disguising himself as a priest at this time and could have believed that Fernand would confess to him about being involved with the conspiracy of getting Dantes locked up.

The Power of Interior Monologues in War and Peace Essay -- War and Pea

     Ã‚  Ã‚  Ã‚   War and Peace probed into the human essence and its search for the truths of life. Tolstoy focused on two men to represent and carry the burden of finding those ethereal values. Throughout the novel, he utilized numerous images, symbols, dialogue, and foreshadowing to advance the progress of his characters. Yet, his most effective use of technical device can be found in describing the psychological thoughts and interior monologues of the characters. Most notably, the thoughts of Pierre and Andrei served to portray their spiritual changes better than by what they did, and also helped to foretell and build suspense to upcoming actions. By doing so, Tolstoy furthered the plot and created a realistic world from which to study characters who acted, talked, and most importantly, thought as real human beings do in the same situations.    The magnanimity of Tolstoy's use of internal actions rather than external actions has far reaching effects to this day. Pierre and Andrei underwent a drastic change, and because of this critics compare them to Tolstoy himself. Tolstoy grew up in an aristocratic household, but because he wanted to live life as it should be lived, he also searched for the answers to the problem of life. Like Pierre and Andrei, he faced many difficulties in his journey, but eventually found salvation in the basic values of simplicity, understanding of life and death, and love of all creatures. Thus, Tolstoy, Pierre, and Andrei transformed themselves through pain and suffering to attain a higher level of spirituality, notably mimicking the legendary change of St. Paul the Apostle. In addition to his connections with the Christian St. Paul, Tolstoy also laid down the foundations for Buddhist Zen in the wester... ...rn, The Rise of the Russian Novel, Cambridge: Cambridge University Press, 1973. John Fennel, Nineteenth Century Russian Literature, London, Faber and Faber, 1973. Ed. Malcolm Jones, New Essays on Tolstoy, Bristol: Cambridge University Press, 1978. Ed. Harold Bloom, Modern Critical Interpretations - War and Peace, New York, Chelsea House Publishers, 1988 Daniel Rancour - Laferriere, Tolstoy's Pierre Bezukhov - A Psychoanalytical Study, Melksham: Bristol Classical Press, 1993. Helen Edna Davis, Tolstoy and Nietzsche, New York: Haskell House Publishers Ltd., 1929. I Cannot be Silent - Writings on Politics, Art and Religion by Leo Tolstoy, Chippenham: The Bristol Press, 1989. E. H. Carr, What is History?, St Ives: Penguin Books, 1987. Pauline Marie Rosenau, Post-Modernism and the Social Sciences, Princeton: Princeton University Press, 1992.

One Friday Morning

â€Å"One Friday Morning† One Friday Morning† is written by Langston Hughes in 1950’s. The story is about a young black girl, Nancy Lee, who recently moved out of the South with her parents so they may provide her with a better life and schooling. Very talented in watercolor painting, she wanted to make that her major in college. . He brings in themes like racism, equal rights between human beings, racial and national pride and of course the American dream. His biggest aim is to show the world how black people are treated.That America really does not fulfill the American dream about all men being equal does not live up to the declaration of independence. The main characters are Nancy Lee, and Miss O’Shay. Nancy went to a normal high school in the North of America. She was a smart, good looking, and very intelligent girl, who did excellent in school. She was joining the art class, singing in the school musical, and playing basketball in her spare time. Still her white classmates looked upon her as collared. Her mother was a secretary, and her father a mailman.They were all three together living a middle class life in a good neighborhood. Her family had worked hard to get Nancy to a good school which could give her the opportunity to really become something. Miss O’Shay, the school principal did her best to encourage Nancy Lee not to give up, to fight for her dreams. In the story they compare Miss O’Shay with the abolitionists and the first white teachers, who fought for the slaves. She is an idealist and against all kind of racism. Every year in school, an art prize is given to the student behind the best picture in art class.This year the prize was dedicated to Nancy Lee. She had painted a beautiful and idyllic painting of a accidental spring day in the city park. Children were playing around, smiling; an old woman was sitting on a bench looking at the American flag, which was placed on the top of a high pole. The pictur e was Nancy’s way of showing her dream, the American dream which she believed very strongly in. And now she was to get a prize for her picture. Nancy was told by the school principal, Miss O’Shay to figure out an acceptance speech, and she certainly did.Nancy prepared many beautiful and emotional sentences. Especially about how gratitude she was on the way of her race who believes deep down to their hearts, in American opportunities and fairness. She really wanted to tell how glad she was that a collared girl was able to get such a prize, that the American dream actually was about to become reality. You can say that she putted her picture into words. Sadly Nancy never got to hold her speech, the school committee decided not to dedicate the award to her, after discovering that she was a black student.Nancy realized that America is only what who believe in it, make it. Nancy Lee may be a colored girl, but at times in her new school she forgets that she has different skin color than the rest of the students. Her peers would overlook her race as well, and they saw her as a young and talented individual. This represents foreshadowing that she was not seen as colored although she was. Nancy Lee had painted an award winning piece worthy of a scholarship to an art institute.The painting was of her grandmother sitting on a park bench looking at the American flag on a bright sunny day. Unfortunately, the art institute didn’t realize that Nancy Lee was a colored girl at the time they chose her painting. When it was made known, they decided to give the scholarship to a white student as they felt if Nancy Lee were to attend the Institute it would cause controversy amongst others. The day Nancy was to receive the award, she was told by her principal, Miss O’Shay, that she would not acquire this magnificent prize because of the color of her skin.

Hersheys Chocolate Essay

Hershey’s company originated with candy-manufacturer Milton Hershey’s decision in 1894 to produce sweet chocolate as a coating for his caramels. Located in Lancaster, Pennsylvania, the new enterprise was named the Hershey Chocolate Company. In 1900, the company began producing milk chocolate in bars, wafers and other shapes. With mass production, Hershey was able to lower the per-unit cost and make milk chocolate, once a luxury item for the wealthy, affordable to all. A company on the move. The immediate success of Hershey’s low-cost, high-quality milk chocolate soon caused the company’s owner to consider increasing his production facilities. He decided to build a new chocolate factory amid the gently rolling farmland of south-central Pennsylvania in Derry Township, where he had been born. Close to the ports of New York and Philadelphia that supplied the imported sugar and cocoa beans needed, surrounded by dairy farms that provided the milk required, and the location was perfect. By the summer of 1905, the new factory was turning out delicious milk chocolate. New products, hard times. Throughout the next two decades, even more products were added to the company’s offerings. These included MR. GOODBAR Candy Bar (1925), HERSHEY’S Syrup (1926), HERSHEY’S chocolate chips (1928) and the KRACKEL bar (1938). Despite the Great Depression of the 1930s, these products helped the newly incorporated Hershey Chocolate Corporation maintain its profitability and avoid any worker layoffs. HERSHEY’S chocolate goes to war. With the outbreak of World War II, the Hershey Chocolate Corp. (which had provided milk chocolate bars to American doughboys in the first war) was already geared up to start producing a survival ration bar for military use. By the end of the war, more than a billion Ration D bars had been produced and the company had earned no less than five Army-Navy â€Å"E† Production Awards for its exceptional contributions to the war effort. In fact, the company’s machine shop even turned out parts for the Navy’s antiaircraft guns. A family friend becomes a family member. The postwar period saw the introduction of a host of new products and the acquisition of an old one. Since 1928, H.B. â€Å"Harry† Reese’s Candy Company, also located in Hershey, had been making chocolate-covered peanut butter cups. Given that Hershey Chocolate Company supplied the coating for REESE’S â€Å"penny cups,† (the wrapper said, â€Å"Made in Chocolate Town, So They Must Be Good†), it was not surprising that the two companies had a good relationship. As a result, seven years after Reese’s death in 1956, the H.B. Reese Candy Company was sold to Hershey Chocolate Corp. Growing up and branching out. The following decades would see the company – renamed Hershey Foods Corporation in 1968 – expanding its confectionery product lines, acquiring related companies and even diversifying into other food products. Among the many acquisitions were San Giorgio Macaroni and Delmonico Foods (1966); manufacturing and marketing rights to English candy company Rowntree MacKintosh’s products (1970); Y&S Candies, makers of TWIZZLERS licorice (1977); Dietrich Corp.’s confectionery operations (1986); Peter Paul/Cadbury’s U.S. confectionery operations (1988); and Ronzoni Foods (1990). The Hershey Company enters a new century. Today, The Hershey Company is the leading North American manufacturer of chocolate and non-chocolate confectionery and grocery products. As the new millennium begins, The Hershey Company continues to introduce new products frequently and take advantage of growth opportunities through acquisitions. HERSHEY’S products are known and enjoyed all over the world. In fact, the company exports to over 90 countries. The Hershey Company remains committed to the vision and values of the man who started it all so many years ago. A New Company: 1894 In the beginning, the Hershey Chocolate Company was simply a wholly owned subsidiary of Milton Hershey’s Lancaster Caramel Company. Using chocolate-making equipment purchased at the 1893 Columbian Exposition in Chicago, the company produced baking chocolate, cocoa and sweet chocolate coatings for the parent company’s caramels. But things changed with the hiring of William Murrie to sell the excess product to other confectioners. Murrie was so successful a salesman that the Hershey Chocolate Company quickly turned into a viable concern on its own. Milton Hershey became even more convinced that his future in the candy business lay in chocolate, not caramels. Sweet Chocolate Novelties: 1895 – 1909 By 1895, the Hershey Chocolate Company was manufacturing 114 different items in all sorts of sizes and shapes. Many were flavored with vanilla and given luxurious-sounding names like LeRoi de Chocolate, Petit Bouquets and Chocolate Croquettes. Chocolate â€Å"segars† and cigarettes were also quite popular. Some chocolate cigarettes and cigars, such as Vassar Gems and Smart Set Cigarettes, were purposely marketed to women as an alternative to the tobacco variety. Chocolate was also touted as a source of quick energy for athletes. The Baby in the Bean: 1898 On August 1, 1898, the company adopted a very distinctive symbol for its trademark. The small child in a cocoa bean pod appeared on cans of HERSHEY’S COCOA up until 1936, when it was finally replaced by the block lettering familiar today. The â€Å"Baby in the Bean† went through many incarnations, sometimes holding a cup of cocoa, sometimes a chocolate bar. Even the child’s hair and facial expression underwent changes over the years. The logo symbol was finally retired in 1968, when the company was reorganized as Hershey Foods Corporation. Finding the Formula: 1895 – 1904 While his company was successful enough selling sweet chocolate products, Milton Hershey was certain the real market lay in milk chocolate. The problem was in developing a formula for manufacturing it cheaply and efficiently, while still maintaining a high level of quality. Hershey built a milk-processing plant on the family farm in Derry Township in 1896 and spent the next several years developing a viable formulation for milk chocolate. Hershey worked day and night, going back and forth between the condensing room and the creamery, rarely even stopping for meals. Finally, in 1899, he cracked the recipe and became the first American to manufacture milk chocolate. Hershey Goes to Cuba: 1916 With the onset of World War I, the European beet sugar, which Hershey had been using to make his milk chocolate, became increasingly scarce. So, searching for a more dependable source, Milton Hershey started acquiring cane sugar plantations and constructing refineries in Cuba. Typically, he also established a planned community for the workers, called Central Hershey, based on the Pennsylvania model. Hershey’s Cuban holdings eventually included 60,000 acres of land, five mills, a 251-mile railroad and, not surprisingly, a school for orphaned children. By the end of World War II, the company found it no longer needed its Cuban sources, and its sugar and railway interests were sold to the Cuban-Atlantic Sugar Company. Expanding and Innovating. Stepping Stones Many Hershey products that are familiar today were originally produced for the confectionary trade and were later reformulated for consumers. HERSHEY’S powdered cocoa, for example, has been manufactured continuously since 1894. Also, Hershey was the first to sell chocolate syrup for home use beginning in 1926. Not all products under the HERSHEY brand were so successful in the marketplace. HERSHEY’S mint-flavored chewing gum, introduced in 1915, enjoyed only brief popularity. And a creation named the Not-So-Sweet bar was introduced in 1934, only to be discontinued in 1937. A Kiss and Tell Story Of course, the very first addition to the HERSHEY’S product line of milk chocolate confections was HERSHEY’S KISSES Chocolates way back in 1907. Originally, each one was hand-wrapped in a square of silver foil, but in 1921 machine wrapping was introduced, along with the addition of the unique â€Å"plume† which marked it as a genuine HERSHEY’S KISSES Chocolate. The chocolates were not produced at all from 1942 through 1949 due to the rationing of silver foil during and immediately after World War II. HERSHEY’S KISSES Chocolates were wrapped in colors other than silver for the first time in 1962. HERSHEY’S KISSES with almonds were introduced in 1990 and the first successful HERSHEY’S product using white chocolate, HERSHEY’S HUGS, in 1993. Sweet Inventions Two of the most successful products launched during ‘20s were the MR. GOODBAR and KRACKEL bars. MR. GOODBAR, combining milk chocolate and peanuts, was introduced in November of 1925. According to popular legend, Milton Hershey himself named the new product. Upon tasting it, he is said to have exclaimed, â€Å"Now, that’s a good bar!† The KRACKEL bar was introduced on September 14, 1938. During its first few years, the formula for the confection changed several times, with almonds, and then peanuts, being included along with crisped rice in milk chocolate. Finally, the nuts were eliminated altogether in 1943, leaving the crispy milk chocolate recipe enjoyed by millions ever since. Mr. Reese and his Cups In 1923, a former Hershey employee named H.B. Reese decided to start his own candy company out of the basement of his home. He made several different kinds of candy, but it wasn’t until five years later that he hit upon his greatest idea: a confection of peanut butter covered by milk chocolate (purchased, incidentally, from the Hershey Chocolate Company). During World War II, he discontinued his other product lines and concentrated on producing only REESE’S peanut butter cups. Despite its dependence on only a single product, Reese’s company prospered, and in 1963 the H.B. Reese Candy Company was purchased by the Hershey Chocolate Corporation. Since then, the REESE’S product line has grown to include REESE’S PIECES candies, the NUTRAGEOUS candy bar and REESESTICKS. Going to War The Ration D Bar The U.S. Army’s requirements were quite specific. For troops engaged in a global war, they needed a ration bar that weighed about four ounces, would not melt at high temperatures, was high in food energy value, and did not taste so good that soldiers would be tempted to eat it except in an emergency. This last objective in particular was certainly a new one for the Hershey Chocolate Corporation. Nevertheless, its chocolate technologists came up with something that passed all tests. Named â€Å"Field Ration D,† it was so successful that by the end of 1945, approximately 24 million bars were being produced every week. More successful still was HERSHEY’S Tropical Chocolate Bar, a heat resistant bar with an improved flavor developed in 1943. In 1971, this bar even went to the moon with Apollo 15. Growing Global Advertising to the Nation Except for a TV and billboard campaign in Canada in 1964, the company had never really done advertising on a national scale. In 1968, the newly renamed and reorganized Hershey Foods Corporation announced plans for a nationwide consumer advertising campaign spearheaded by the famous Ogilvy & Mather ad agency. Starting with a Sunday newspaper supplement in July, 1970, followed two months later by television and radio commercials, the campaign was an immediate success. Sales of REESE’S peanut butter cups and HERSHEY’S KISSES Chocolates, in particular, rose dramatically. But while the company today continues to advertise in all media, the quality of our products is still our best form of advertising. Milton Hershey would have liked that. E.T. Makes a Good Choice In the early 1980s, Hershey executive Jack Dowd met with Hollywood producer Steven Spielberg and struck a deal to include REESES’S PIECES candy in Spielberg’s upcoming film, E.T.: The Extraterrestrial. When Hershey Chocolate Company President Earl Spangler first saw the movie’s promotional materials, he told Dowd, â€Å"That’s the ugliest creature I’ve ever seen.†After its successful premiere, the movie was screened by the company’s managers and top brass. When the film ended, there was first silence, then wild applause. Like many others, Spangler emerged from the theater with moist eyes. â€Å"Is he still ugly, Earl?† Dowd asked. Replied the company president, â€Å"He’s beautiful!† Both the lovable alien and his candy of choice became instant hits nationwide. Hershey Goes International In addition to being the leading producer of chocolate and non-chocolate confectionary and other grocery products in North America, The Hershey Company also carries on a significant international presence with operations in more than 90 different countries. Hershey’s International division exports HERSHEY’S chocolate and grocery products worldwide and maintains licensing agreements with partners in nations such as South Korea, Japan, the Philippines and Taiwan. We don’t believe Milton Hershey would have been at all surprised to learn that his HERSHEY’S KISSES Chocolates are especially popular in Japan. Top of the Charts Through unceasing technological modernization, strategically astute acquisitions and continued new product development, The Hershey Company grew spectacularly in the last 30 years of the 20th century. From $334 million in 1969, the company’s net sales soared to $4.4 billion in 2004. The Hershey Company is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. The company also is a leader in the gum and mint category.

Urban Planning

What's your take on a good marriage relationship? 2. Where and how can you find your lifetime partner? How do you wish your marriage life to be like? . Comment on the increased family disputes in Kenya. Where and how can you find your lifetime partner? How do you wish your marriage life to be like? Unlike the old days, where parents selected their children's spouse, men and women choose who they want to be with. This stage is the most celebrated by all humans. However, finding someone who you will stay with for decades has been a challenging matter. In Kenya people appear to be choosy when ‘searching for their preferred spouse.I (gentleman) will consider the following when looking for the est. partner: a) Character A woman who is ideal for a lasting marriage should possess the love, kindness and generosity essential in a family setting. Good character is shown in a lady when you take time to study her through social interactions either with you or with others. B) Beauty A lady has to be appealing to the man who is of interest with her. A big debate comes when men are discussing how a beautiful woman looks like. They all come to an agreement that every man has his own way of thinking of a lady beauty-wise.All men eel satisfied when they date a woman they consider beautiful. C) Education A lady should be learned so that we may avoid useless arguments. Education will transform her to be civilized and most men like that. D) Modern A lady should be adorable in her dress code and make up. This does not mean applying lipstick when she knows it is bedtime. Elegancy is a key component especially when a man wants to introduce his lady to his African family. Women would consider the following in their ideal husband. A) Confidence A man should be bold in whatever he is doing.This makes a lady feel a sense of security and trust the guy with her hardships. B) Personality A man should have a good persona such that he values his hygiene, he should be caring and above all he is trustworthy. Ladies like men who will keep their secrets. C) Education This makes a man seem mature even if he is not, argue in an understandable manner and a lady is confident that he has the ability to head a family-he can advise on the importance of civilization. D) Humorous Ladies value guys who make them smile if not laugh all the time.With this she is confident that boredom won't be an issue. E) Looks They are not important to ladies that much if she is not having lust. However there are some ladies who consider looks their first priority. The place where to meet your partner is unknown. It can be in the streets, meetings, parties or even in a bus when traveling. Urban Planning What's your take on a good marriage relationship? 2. Where and how can you find your lifetime partner? How do you wish your marriage life to be like? . Comment on the increased family disputes in Kenya. Where and how can you find your lifetime partner? How do you wish your marriage life to be like? Unlike the old days, where parents selected their children's spouse, men and women choose who they want to be with. This stage is the most celebrated by all humans. However, finding someone who you will stay with for decades has been a challenging matter. In Kenya people appear to be choosy when ‘searching for their preferred spouse.I (gentleman) will consider the following when looking for the est. partner: a) Character A woman who is ideal for a lasting marriage should possess the love, kindness and generosity essential in a family setting. Good character is shown in a lady when you take time to study her through social interactions either with you or with others. B) Beauty A lady has to be appealing to the man who is of interest with her. A big debate comes when men are discussing how a beautiful woman looks like. They all come to an agreement that every man has his own way of thinking of a lady beauty-wise.All men eel satisfied when they date a woman they consider beautiful. C) Education A lady should be learned so that we may avoid useless arguments. Education will transform her to be civilized and most men like that. D) Modern A lady should be adorable in her dress code and make up. This does not mean applying lipstick when she knows it is bedtime. Elegancy is a key component especially when a man wants to introduce his lady to his African family. Women would consider the following in their ideal husband. A) Confidence A man should be bold in whatever he is doing.This makes a lady feel a sense of security and trust the guy with her hardships. B) Personality A man should have a good persona such that he values his hygiene, he should be caring and above all he is trustworthy. Ladies like men who will keep their secrets. C) Education This makes a man seem mature even if he is not, argue in an understandable manner and a lady is confident that he has the ability to head a family-he can advise on the importance of civilization. D) Humorous Ladies value guys who make them smile if not laugh all the time.With this she is confident that boredom won't be an issue. E) Looks They are not important to ladies that much if she is not having lust. However there are some ladies who consider looks their first priority. The place where to meet your partner is unknown. It can be in the streets, meetings, parties or even in a bus when traveling.

How Stevenson Creates a Sense of Intrigue and Engages the Reader’s Interest in Dr Jekyll and Mr Hyde Essay

In this essay I am going to be exploring how Stevenson examines Victorian hypocrisy and human nature, the duality of man, in his famous tale, The Strange Case of Dr Jekyll and Mr Hyde. His novella, written in 1886, was set in London, and is described as a gothic horror. Stevenson uses Mr Utterson, a ‘modest’ lawyer, to guide us through the novella, unravelling to the mystery gradually throughout the novella. By revealing a few clues at a time, many questions emerge in the reader’s mind, however, only a few of these are answered throughout the tale. Stevenson uses a wide range of language and structural devices to build a sense of intrigue and engage the reader. Dr Jekyll, a renowned London scientist, was born into a wealthy family with great honour and had gained respect from his fellow men. Dr Jekyll struggled with the dual nature of his nature and although he was loyal to his friends, Jekyll had a dark side, which he choice to express in the person of Mr Hyde. He noticed that ‘man is not truly one, but truly two’ and this lead him to ‘recognise the thorough and primitive duality of man’. Jekyll saw the need to hide Hyde from the world since he was forced to be respectable and loyal to everyone around him due to his class since birth. However, Dr Jekyll had suppressed his ‘pleasures’ for too long and his darker side grew stronger and stronger inside him throughout his life. Many of the ‘pleasures’ Hyde was able to have included drinking alcohol, and gambling as well as being able to fulfill many of his sexual desires. I believe that Jekyll was guilty of ‘that crime upon so pitiful as provocation’, which he committed through Hyde, because he had a choice to drink the potion again and carrying on with his devilish deeds or suppress his darker side from committing such devious crimes. Jekyll, himself, couldn’t resist and was too ‘tempted’ to drink more of the potion again ‘with strong courage’, eve though he was aware of the consequences he will have to face. Stevenson engages the readers by using many negative adjectives to describe Hyde, which suggest he is a villain. When Utterson questions the maid the morning after the politician, Mr Carew, was murdered, she explains to Utterson that ‘all of a sudden’ Hyde ‘broke out in a flame of anger, stamping his foot, brandishing his cane and carrying on like a madman’. This is shocking to the reader because a man who owned a cane in Victorian society was known to be a respectable gentleman. Hyde is also described, by the maid, to have had ‘ape-like fury’. Being compared to an ‘ape’ was said to someone who is a person who resembles a nonhuman primate1 and has so much rage to the point of committing the most unspeakable horror against innocence. Utterson is biased when guiding the reader through the novella. In the first chapter, Story of the Door, Utterson tells us that he is a ‘modest man’ and that his friends are ‘those of his own blood’. The reader is influenced to think that Jekyll, having been stated as a ‘good friend’, belongs to the same middle-class society as Mr Utterson does. So when Jekyll commits his ‘devilish’ deeds, the reader is shocked because men of the middle-class societies are known to be humble and loyal, not ‘evil’. Stevenson creates intrigue for the reader by using long, lengthy descriptions in the narration in order to draw out the highly gruesome aspects of the scene set in The Carew Murder Case. Around the scene of the incident, there was a ‘misty fog’ and clouds ‘over the city’ while the ‘full moon’ lit up the night. The ‘full moon’ associates with the time when evil beings, often shown as deformed men or werewolves, commit their most heinous acts. The ‘fog’ suggests intrigue and mystery. Stevenson uses highly descriptive language during the attack. The maid explains to Utterson how Mr Carew, the kindly gentleman, was ‘trampled under foot’ and his ‘bones were audibly shattered’ by the ‘ape-like’ Hyde. Stevenson starts off The Carew Murder Case by describing a quiet scene however this contrasts against the abominable attack, which is described in many gory details. Hyde was described as a ‘small’ person compared to his ‘good’ side, Dr Jekyll, which may be because Stevenson intended to emphasis on how low Hyde had gone by committing heinous crimes. Using lengthy descriptions, Stevenson sets the scene to create an atmosphere and engage the reader. Stevenson sets his novella in 18- and mentions ‘bad’ deeds and secrecy throughout the parable. This may be because Stevenson saw that although most noblemen seem to be modest and loyal from the outside, inside they hid dark secrets. In chapter 7, The Last Night, Jekyll transforms uncontrollably into Mr Hyde and by describing the unsettling weather, Stevenson shows this as a bad omen. Stevenson shows that the evil was angering the wind outside by describing the wind, ‘which only broke in puffs and draughts into that deep well of building, tossed the light of the candle to and fro.’ Most crimes that Hyde commits are usually during the night as this is the time when evil is lurking around the most. Stevenson also mentions that ‘all human beings†¦are commingled out of good and evil’ by using Dr Jekyll’s statement. Stevenson shows us that appearances of middle-class noblemen can never be fully trusted and also ventures to tell us how important reputation was in the nineteenth century. Jekyll had repressed his darker, evil side inside of him for far too long and was unaware that it was growing inside of him day-by-day. Jekyll was forced into being a middle-class nobleman since birth because he was brought up in one such modest family. A similar thought may have emerged in the reader’s in about Jack the Ripper who had been suggested to be living a double life and may have been a respectable man in his society with an uncontrollable dark side. Stevenson shows that the evil in Hyde is very deadly by describing the scene where he tramples on the innocent, little girl on the street corner and also when describing the scene where Hyde slays Mr Carew brutally. Hyde also causes death indirectly when Dr Lanyon dies after witnessing the transformation of Dr Jekyll into Mr Hyde. Dr Lanyon may have r ealised that he too had an evil side himself. The nineteenth century was often with Mary Shelley’s concept of a man’s double self. Frankenstein had created his monster in 1818 and many associate the name Frankenstein with monsters and devils nowadays rather than names of scientists. Frankenstein’s monster had destroyed him in a similar way Hyde had brought ‘the life of that unhappy Henry Jekyll to an end’. Dr Jekyll and Dr Frankenstein both wanted to become renowned scientists with their own creations and therefore, Dr Frankenstein had created a monster by ignoring the rules of nature and using body parts of dead human beings, whilst Dr Jekyll had created a potion, which would unleash his evil side, Mr Hyde. Frankenstein’s monster had had achieved domination over Frankenstein and soon was able to kill him completely. In a similar way, Hyde had overpowered Jekyll and soon murdered him too. Also, a man called Faust had sold his soul to the devil in exchange for absolute power and knowledge whilst he was still alive. Ina similar way, Jekyll created Hyde, as one of his marvellous creations, however, instead of being proud of his creation, Jekyll’s ‘terror of gallows drove him continually to commit temporary suicide’. After reading The Strange Case of Dr Jekyll and Mr Hyde, when it was first published, readers would have realised that man has both, an evil and a good side to him. At the time the book was published, society was very strict, it didn’t question religion and there was a great divide between poverty and wealth. This made the readers of the time engaged and intrigued. The Victorian Society was very religious at the time and believed that if you sinned then you will be banished to hell for eternity. The story was enormously popular with it Victorian audience, showing a fascination with the ‘other side’ of life. Many of the characters in the novella have professions that were seen to be significant and dominating by society, such as a Doctor and a Politician. The readers may be influenced into thinking that the upper classes were more likely to have a dual personality compared to someone of a lower class. He might also have been moralising here, exposing Victorian hypo crisy for what it was.

Tax Return Position Paper Essay Example | Topics and Well Written Essays - 750 words - 1

Tax Return Position Paper - Essay Example Question One Issued by the government’s administrative, judicial and legislative branches through the Internal Revenue Service (IRS), the Treasury Department and Congress, primary tax law sources bear more statutory authority than the secondary sources. The most significant primary sources include the Internal Revenue Code, public laws and income tax treaties (Lederman & Mazza, 2009). Then there are treasury regulations; revenue procedures; revenue rulings; announcements and notices published by the IRS; legislative history; and legal judgment on tax affairs. Treasury regulations usually remain in the form of proposed, temporary or non-codified tax statutes, until they are certified as final or reliance regulations. The IRS also supplements such sources by making actions and decisions, audit technique guides and the internal revenue manual accessible by the public (Ellen, 2012). Developed by the IRS, these initiatives support the fundamental Internal Revenue Code through taxpa yer assistance services such as the Frequently Asked Questions feature, forms on federal tax instructions and IRS publications. References made to decisions arrived at by tax courts are also considerably detailed sources that bear interpretations specific to taxpayers. Question Two Though not of equal statutory weight as the primary sources, secondary sources of tax law bear their own significance in the way they offer a comprehensive starting point to research. They are usually in the form of publications, books and articles written by tax professionals, scholars and legal analysts (Lederman & Mazza, 2009). These sources mainly occur as newsletter, textbooks, articles appearing in legal periodicals, treatises and reports on tax law published by institutions that offer commercial services in tax research. These secondary sources mainly find, scrutinize, clarify and interpret what the primary sources have provided. Question Three Substantial authority entails the recognized standards frequently used for the defense of a tax preparer in the possible event of negligence and understatement. As per the provisions of IRC 1.6694-2, a tax preparer is required to support such tax positions as prepared with the sources he used (Don, 2008). The sources are evaluated basing on their authority, where the primary sources bear the most authority. If the tax preparer is found to have relied on and used substantial authority in arriving at the position presented for the returns, a possible penalty is waived. The intended objective of substantial authority is to determine that most primary sources of tax law support the preparer’s position. The constituents of substantive authority include the Internal Revenue Code, statutory provisions, tax treaties, committee reports, and the Treasury Department’s official position on treaties. Question Four The IRS, which operates under the Treasury Department as an administrative body, has the key role of processing tax return s and examining them for deficiencies. It also issues Revenue Rulings, Notices and Revenue Procedures, which are administrative decisions explaining specific taxpayer issues or the precise manner in which items must be treated. The IRS also the mandate to alter rulings or regulations and, in such a case, courts hearing future cases will encounter new questions. On the

Water shortage Essay Example | Topics and Well Written Essays - 250 words

Water shortage - Essay Example as an increase in human demand together with overuse of water (Maestu, 2013).Whereas the idea of water stress is comparatively new; it may be described as the hardness of getting fresh water sources for use for a certain period of time which may further lead to deterioration and depletion of the water resources available (Majumder, 2015). A water crisis on the other hand is a condition where the available unpolluted, drinkable water in a region is not enough to fulfill that given area’s demand. Water shortage may be as a result of 2 means; physical water shortage and economic water shortage, where physical water shortage is due to insufficient natural water sources to meet the demands of a given region and economic water shortage is due to poor management of the available water sources (Chartres & Varma, 2010). The United Nations Development Programme, claims that poor management of the adequate water sources is found more frequently to be the lead cause of agricultural ,household, environmental and industrial requirements, but do not have the means of providing it in a manner that is accessible. Reducing water shortage is an objective of several government and countries. The UN acknowledges the significance of minimizing the number of persons having no reliable access to fresh water as well as sanitation. Thus, the reduction of water shortage is one of the millennium development goals that should be met by this year (Postel,

Advertisig portfolio Essay Example | Topics and Well Written Essays - 1000 words

Advertisig portfolio - Essay Example The copywriting also suggests the devilish association but keeps itself pithy and short, which is the best way to drive the message home. The second advertisement for Heinz ketchup (Appendix) is a good advertisement because it is creative and unexpected. The advertisement reads, â€Å"No one grows ketchup like Heinz†. This is an example of excellent copywriting; it adheres to the norms of being clear, direct and simple (Burton and Purvis, 1996). It is quickly and easily grasped and striking because it literally transmits its message for tomato ketchup by using the image of fresh tomatoes. There is no further clutter in the ad, so a viewer zeroes in on the image of the Heinz tomato â€Å"bottle† and the message. Since consumers typically view a print for less than 15 seconds (Pieters, Rosbergen and Hartog, 1996), this ad is likely to gain attention quickly and drive the message home equally home, hence as an ad, it is very effective. The third advertisement for the Mini car is a masterpiece, primarily because of the layout format it uses. The advertisement occupies a full two page spread but the car occupies only a small corner. The juxtaposition of tire tracks with the staples at the centre of the page is yet another element that adds to the message of the advertisement and draws attention to its quality of smallness which makes the car desirable. McQuarrie and Mick (1996) have defined advertising rhetoric as an expression that systematically diverges from the expectation of the viewer by moving away from convention. This advertisement also achieves the move away from convention, especially in terms of its layout and the simple direct message inviting the viewer to try the Mini. The sparse copywriting in this ad only enhances its efficacy; it is simple, direct and drives the point home. The fourth advertisement for fabric softener is also a

How leadership communication differs from conventional management Essay

How leadership communication differs from conventional management communication - Essay Example Many leaders believe that they have communicated once they say something; if the person being directed to do something does not do it unintentionally, it means there was no communication because the receiver did not get the message. Communication is complete only if the receiver understood the message (Daft and Lane 261). In communication, what you hear is equally important to what you say, so communication is a two-way process. A leader is somebody who guides, directs, and motivates people. Leaders should have powers to motivate employees is an organization or people in a community to work together to achieve desired goals. Leadership and management are similar, and they differ in some ways: they both involve working with people, concern about effective management, and other related characteristics. In leadership communication, a leader must communicate effectively. Leaders spend most of their time communicating with the employees; it has been found that communication takes over 70 percent of leaders’ time per day (Daft and Lane 261). Leadership communication to employees or people he/she is in charge of is always transparent, trustful, and open while conventional management communication is normally a directive to the subjects about what needs to be done. This is because leaders are innovators, and they always want to further their innovation while managers are employed to administer the directives that will see the organization grow. A leader should do things he/she believes will help the organization progress. Leaders focus on employees while managers focus on both the customers and employees. Management communication is more consistent than leadership communication. This is because the management in an organization is always in touch with employees since they are in charge of running day-to-day functions and ensuring that the staff performs to the required limit; hence, they are giving directions all the time, unlike leadership, which is not always in touch with employees: they always offer policy decision and they are responsible for overall performance of the organization and its future (Daft and Lane 261). Conventional management communication is informative while leadership communication is not informative. Informative communication only informs the subject of what needs to be done while non-informative communication influences the thoughts, feelings, and actions of the subject, which is what is required from a leader. Leadership communication should be spelled out courageously; if communication is open and honest, it might contain some mistakes, but the mistakes will be better than uninspiring communications. If as a leader you do not have an answer to a question or a problem, admit that you cannot respond, and the employees will respect you believing that you are honest. Management communication should be specific while leadership communication can be changed. Specific communication is simple and concise and not confusin g. Managers should always be at the point and should avoid going around. With brevity and clarity, it will make employees obey time and become disciplined. In leadership communication, the message can be changed; this strategy will prevent the message from going bad. Since leadership is meant to spearhead the organization into the future, the leader’s message should be acceptable to everybody in order to push the